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Acta Marisiensis. Seria Oeconomica |
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2020 no 2
Study on the personal luxury goods market
Elena-Iulia Varga
Abstract:
The field of luxury has a series of characteristics that allowed a spectacular growth over time, to acquire stability and remarkable recovery power after adverse economic events, including global ones. Associated with extravagance, prestige or elitism, luxury is a need that manifests itself at the level of individuals due to the emotional side that these products highlight. In this paper we conducted a study on the purchase of luxury products among consumers of the Mureș county, mainly aiming to identify the importance and characteristics of the consumption of luxury clothing and accessories.
DOI: https://doi.org/10.2478/amso-2020-0011
Pages: 33-42
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